How Businesses Could Benefit From Online Flipping Books

The advent of the e-book has had publishers and authors up in arms for both good and negative reasons. People can see a huge potential in what is being offered by the likes of Amazon with their Kindle and humongous choice of ebooks, Kobo with their cut price, humble e-readers and, of course, the iPad which, amongst everything else it can do, can now allow you to view epub files (Kobo, iPad) files (Kindle), if you have the right apps for the job, but others see a negative side, and a love of the tradition of reading, the smell of paper all but disappearing.

Amazon recently reported that they now sell more digital books per quarter than physical ones. Keep in mind that this is now the world’s largest distributor of books, so that’s pretty significant. Many do however argue that ereaders will be the saviour of reading as we know it as, essentially, less and less people were reading anyway and the likes of the Kindle have changed all that by offering a one stop shop where you can get what you need instantly and store thousands of books without having to worry about shelf space.

But if there’s one things that ebooks have done that hasn’t been picked up on quite as much as it possibly should have is to realise the potential of the online book. What I mean by that is a book that is made to be used and read online without the need for a particular device, only virtually any web browser which the vast majority of us these days resoundingly have.

Flipping books are the main area where people should be paying attention as not only do they allow quick access to publications, but they do it in a very efficient and beautiful way at the same time. However there is a lot more potential to a flipping book for businesses and for other promotional purposes. It can an effective way to distribute promotional materials which, rather than being screwed up and thrown in the bin like their paper equivalent, look considerably more attractive are much more modern and interactive and almost ask to be played with. Pages on them can be flipped in a variety of ways, pages can be printed, you can zoom in and, perhaps most importantly, they can be shared on social networks and via email.

It is only a matter of time before bigger companies pick up on their potential and start incorporating innovative ideas with their flipping book designs which can be used and enjoyed by tens of thousands of people the web over.

Publications such as The Economist have been doing interesting things via their bi-monthly magazine Intelligent Life by incorporating interactive aspects into the articles such as videos and links to related items, as has the UK free newspaper Metro, who recently won many awards for their innovative applications. There’s a lot more potential in flipping books for smaller businesses and larger businesses alike, they just need to take the time to work out how they can work them to their advantage.

Too Many Cheaters Online Stealing Content and Selling It in E-Books

As a prolific online article writer, I am very upset that so many folks are so lazy, that they’d attempt to cheat and steal content, rather than do it right. There have been numerous cases where folks had found information in the public domain, compiled it into e-books, and then sold those e-books digitally online. Many of the old works which were scanned by Microsoft and Google and are now public domain, some of them 50 years old or more, have been repackaged and sold on e-book selling platforms.

The other day, I found some e-books that I had produced, and was giving away online at my website, and someone else had converted those PDF files into a format that was then loaded onto one of the most popular e-book selling websites. It still had my name on it, as the author, but of course the copyright was missing, and there was that e-book for sale, although someone else was getting money for it.

There was an interesting article in Fast Company titled; “Unmasking A Digital Pirate On Amazon,” by Adam Penenberg published digitally on January 25, 2012.

“A Kuwaiti national using fake names and selling others’ copyrighted stories in the Kindle Store sheds light on black hat hacker forums–and the theft, taboo sex, and swindles festering in the recesses of Amazon.”

The article talked about how online marketers were discussing the ways to manipulate the system at the Warrior Forum. There were folks who were selling e-books for $20, and then allowing people to put their name on it, change the title, and put it onto Amazon, Barnes & Noble, or any of the other e-book websites and sell it in very specific and limited niches.

There was another article recently in the New York Times talking about a similar situation where someone was lifting paragraphs and pieces out of other very popular e-books changing the character names and what have you and reposting them. Obviously that is in violation of copyright law, but one of the biggest challenges with copyright law, or patent law is that it is up to the holder of the copyright or patent to enforce it.

However, with all of this fraud running rampant it’s almost impossible to spend all of your time trying to enforce copyright violations and still concentrate on creating new literary works whether it be fiction or nonfiction.

As an online article author, and an author of a good many e-books, I am concerned for other authors who are doing it legitimately, as well as the e-book industry as a whole. The e-books have overtaken the printing industry, and tens of millions of e-readers are sold each month, but it is like the Wild West in the e-book industry.

Eventually the readers of these e-books will no longer trust the system, at that point everyone loses, and the print industry and publishing sector have already been all but destroyed. These cheaters, and lazy online marketers out to scam the public are going to ruin it for everyone. This is very upsetting to me, if you have any questions or comments please shoot me an e-mail, this is a problem we must solve.

How to Promote Your Book and Earn More As an Author

You’ve probably been told that it can be very difficult to earn a full-time living as an author.

However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income from their writing.

If you’re an author who wants to better promote your book and earn more money, here are some of the ways you can do so. If you’re working with a publicist or with a publishing company, these strategies will compliment their work too.

Three Easy Ways to Promote Your Book on the Internet

Advertise your book all across the World Wide Web. Writing articles on your topic of expertise is an effective and simple way to start to gain recognition for yourself and your book. You can publish them at reprint article directories and websites that are popular with your target audience.

At the end of the article, be sure to include a resource box that includes a link to your website where readers can go to learn more about your book, download a free chapter, or sign up for your newsletter.

Build some publicity for your book. Press releases are another tool you can use to build recognition and credibility for you and your book. Press releases are no longer written just for the media outlets. You can now publish your press release all over the Internet so they will show up in the search engine results whenever someone searches on the topic of your book. To build some extra buzz, tie your book into a special day or event and write a press release about it.

Become a professional speaker. You don’t need to travel the country to promote your book with speaking engagements. Instead, offer teleseminars and webinars on your subject. This is a great way to build interest in your book and become known as an expert.

Now, Turn Your Expertise into a Money-Making Machine

Once you have a published book and are known as an expert on your subject, people will pay you for sharing your knowledge with them.

Here are some ways you can use your book as a springboard for creating other paid products and services. The more different ideas you develop, the more income earning potential you will have.

Compile the articles you’ve written into an e-book or a special report and sell it. Because a digital book costs so little to produce, you can set it at a much lower price than your book.

Create a paid membership site. Use a membership program like Wishlist or Ning to set up a community that people can pay to join and access your expertise as needed.

Offer paid teleseminars and webinars. If you’ve been offering free teleseminars and events, it may be time to add some extra value and start charging for them. Or you can record your free sessions and sell the recordings and transcripts.

Become a paid consultant. Whatever your area of expertise, you can probably hire out your experience on a consulting basis.

If you promote your book consistently, and work at developing new income opportunities, you can become a well-known author and earn a good income from your writing.