Create and Sell Your Own Info Products on eBay

If you are looking for the perfect eBay business you have found it. For good reason, information products are among the hottest categories right now on eBay. There are hundreds of eBay sellers currently making a full time living just selling information products. Here’s why you need to be one of them.

You can run your business from anywhere…

You can set your eBay auctions to begin and end any time that you want. After your auction ends, your customer pays and the product is automatically delivered to them by instant download. It’s truly “automatic income”. You no longer need to “surf the net” to make an income, now you can make money while “surfing the waves”.

Unlimited product to sell…

The hardest part of selling on eBay is coming up with a unique physical product that people are interested in buying. Many times you are at the mercy of a drophsipper, or bulk wholesaler to fulfill your orders. With your own information product you now have an unlimited amount of products to sell.

You can avoid the dreaded USPS…

Digital items are delivered electronically and automatically. You will no longer have to stand in long lines, (remember the Christmas rush), or rely on the USPS for your livelihood.

You have no competition…

When you create your own information product you will have a unique item that no one else will be selling on eBay. When people want your item, they must purchase it from you. The first rule of business is to “Eliminate the Competition”.

Unlimited backend sales…

Once someone buys a product from you and likes what you offer, they are much more likely to purchase additional items as well. A single customer can be worth many hundreds of dollars over a lifetime and you will be able to create complimentary products to sell them on the backend. Sell them a “bass fishing” book and follow it up with a “fly tying” book, sell a “fitness book” and follow it up with a “healthy recipe” book. The opportunities are endless.

Creating and selling your own information products is an effective way to build a lucrative business on eBay. Research “how to write an e-book”, “publishing your own e-book” and “public domain books” for further information.

How Do Authors Get Paid For Selling Digital Books?

I quite frequently get questions from people who have already decided how they are going to sell their eBooks. Usually the questions go along the lines of how do I sell that way, how do I maximize my sales and how much money can I expect to make.

But that’s kind of getting ahead of one’s self.

Before we can talk about money we really need to discuss the question of “How do authors get paid for selling digital books?”

After all, without that information it’s a little hard to make a good decision on how you want to sell your eBook and to whom. And yes, the answer depends on how you are going to publish your digital book. Each of the ways to publish involves selling your book in a different way and getting paid differently. And that applies both to the method and the split!

One of the most common methods of publishing your digital book is doing it yourself. The technique is simple in theory. You create a website, you format and pre-publish the book and then put it up on your website. Some people would have you believe that all that’s necessary then is to sit back and rake in the money. Unfortunately that isn’t quite the way things work!

In that method you collect all the money that the customer pays. However, from that money you have a number of expenses. Most of which you have already paid for. For example, with this method you will have had to hire an editor. You would also have had to hire a cover designer and perhaps an interior designer to format the book itself. In addition to these people you also need to market your book. This implies hiring a website designer and a person to drive traffic. This latter could include writing articles (which costs), or using pay-per-click advertising (which costs) or one of several other similar methods. All of which have costs. Finally, you even need to pay for collecting the money — PayPal charges too. Once all these costs are paid for the author begins to collect their money. The good news is that you begin paying off your sunk costs as soon as the first sale is received.

If you sell through one of the booksellers such as Amazon there are a number of other expenses. In addition to the costs of producing the digital book, you will also need to pay the bookseller for storing and selling your book. On the other hand you might be able to save the costs involved in having your own website. And you will definitely save the costs of collecting the money. On the other hand, you will have to wait for your money. Typically booksellers will pay only once per month — and then only if you’ve sold enough — by check or direct bank deposit.

The third method of publishing a digital book is through a traditional publisher. In this case the publisher is assuming most of the risks and the costs of publication. Typically in this case you will receive an advance on your royalties and then a minimal amount for each book sold. Of course the advance needs to be paid off before the royalties are paid. But at least the quarterly payments are all yours.

Can Ebooks Compete With Traditional Books? The Good, Bad and Ugly Side of Ebooks and Books

Tech geeks have long ago predicted that with online e-commerce, your traditional brick-and-mortar bookstores would soon go the way of the dodo bird. Online book retailers like Amazon and Barnes & Noble took some time to take off but eventually nibbled a substantial share of the book-loving markets going to corner bookstores to buy books. But the traditional bookstores didn’t die. Some may have closed shop but for reasons less attributable to the emerging online commerce.

Then came the eBooks, those non-editable electronically digitized books and reference manuals often downloaded on the internet in PDF file formats, had pundits extolling its virtues and likewise predicting the demise of the printed matter. To a large extent, they sounded no different from those who have predicted the death of the LP albums with the advent of the music CD and MP3s. For a while, they did disappear in music stores, but a niche market has been thriving for music lovers who consider analog records superior to digital ones.

Books vs eBooks

Will the same path be reserved for the printed books? They probably won’t go that route. Then again, it may be too early to tell. There are indications that point to the advantages and disadvantages of either. Here are some.

  • While many book lovers find hardbound books a joy to behold and read, paperbacks are hardly a joy to read as they require some effort to maintain open the page you are reading. eBook readers, especially the likes of Kindle which has no backlighting to strain the eyes, have made reading any paperback novel effortless.
  • You need batteries to use an eBook reader. And we all know that batteries have a way of dying on you when you need them the most. Unless you have a bagful of spare batteries, the printed book wins hands down when you have to read books in an extended camping trip or when vacationing out in the boondocks or remote pristine island that has no electricity.
  • When you drop a book, there’s nothing to fret about. When you drop an eBook reader, you can say goodbye to whatever you are reading and its contents.
  • Reading a book makes you look intellectual. Reading an eBook in a Kindle or iPad makes you look cool.
  • There are no free books from bookstores. The best deal can be had in thrift bookstores where you can get a buy-one-take-one deal or get a title for a few cents. But there are free eBooks of titles in the public domain. These are often your titles of great literary masterpieces.
  • Corollary to the above, eBook readers open up literary hundreds of thousands of book titles at your fingertips which you can download within seconds or minutes depending on the file size. You also have the ability to search with instantaneous speeds. Try that in a corner neighborhood bookstore.
  • An eBook reader costs a lot more than a book, typically 10x to 20x more. You will need to get at least 10 titles stored in it to break even. But that’s not a problem with the new generation of eBook readers that allow you to store hundreds if not thousands of titles in its memory. You can also go virtual ‘cloud computing’ where the titles are stored in remote servers and any eBook reader that supports the format can read them wherever you go and using someone else’s eBook reader.