Too Many Cheaters Online Stealing Content and Selling It in E-Books

As a prolific online article writer, I am very upset that so many folks are so lazy, that they’d attempt to cheat and steal content, rather than do it right. There have been numerous cases where folks had found information in the public domain, compiled it into e-books, and then sold those e-books digitally online. Many of the old works which were scanned by Microsoft and Google and are now public domain, some of them 50 years old or more, have been repackaged and sold on e-book selling platforms.

The other day, I found some e-books that I had produced, and was giving away online at my website, and someone else had converted those PDF files into a format that was then loaded onto one of the most popular e-book selling websites. It still had my name on it, as the author, but of course the copyright was missing, and there was that e-book for sale, although someone else was getting money for it.

There was an interesting article in Fast Company titled; “Unmasking A Digital Pirate On Amazon,” by Adam Penenberg published digitally on January 25, 2012.

“A Kuwaiti national using fake names and selling others’ copyrighted stories in the Kindle Store sheds light on black hat hacker forums–and the theft, taboo sex, and swindles festering in the recesses of Amazon.”

The article talked about how online marketers were discussing the ways to manipulate the system at the Warrior Forum. There were folks who were selling e-books for $20, and then allowing people to put their name on it, change the title, and put it onto Amazon, Barnes & Noble, or any of the other e-book websites and sell it in very specific and limited niches.

There was another article recently in the New York Times talking about a similar situation where someone was lifting paragraphs and pieces out of other very popular e-books changing the character names and what have you and reposting them. Obviously that is in violation of copyright law, but one of the biggest challenges with copyright law, or patent law is that it is up to the holder of the copyright or patent to enforce it.

However, with all of this fraud running rampant it’s almost impossible to spend all of your time trying to enforce copyright violations and still concentrate on creating new literary works whether it be fiction or nonfiction.

As an online article author, and an author of a good many e-books, I am concerned for other authors who are doing it legitimately, as well as the e-book industry as a whole. The e-books have overtaken the printing industry, and tens of millions of e-readers are sold each month, but it is like the Wild West in the e-book industry.

Eventually the readers of these e-books will no longer trust the system, at that point everyone loses, and the print industry and publishing sector have already been all but destroyed. These cheaters, and lazy online marketers out to scam the public are going to ruin it for everyone. This is very upsetting to me, if you have any questions or comments please shoot me an e-mail, this is a problem we must solve.

How to Promote Your Book and Earn More As an Author

You’ve probably been told that it can be very difficult to earn a full-time living as an author.

However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income from their writing.

If you’re an author who wants to better promote your book and earn more money, here are some of the ways you can do so. If you’re working with a publicist or with a publishing company, these strategies will compliment their work too.

Three Easy Ways to Promote Your Book on the Internet

Advertise your book all across the World Wide Web. Writing articles on your topic of expertise is an effective and simple way to start to gain recognition for yourself and your book. You can publish them at reprint article directories and websites that are popular with your target audience.

At the end of the article, be sure to include a resource box that includes a link to your website where readers can go to learn more about your book, download a free chapter, or sign up for your newsletter.

Build some publicity for your book. Press releases are another tool you can use to build recognition and credibility for you and your book. Press releases are no longer written just for the media outlets. You can now publish your press release all over the Internet so they will show up in the search engine results whenever someone searches on the topic of your book. To build some extra buzz, tie your book into a special day or event and write a press release about it.

Become a professional speaker. You don’t need to travel the country to promote your book with speaking engagements. Instead, offer teleseminars and webinars on your subject. This is a great way to build interest in your book and become known as an expert.

Now, Turn Your Expertise into a Money-Making Machine

Once you have a published book and are known as an expert on your subject, people will pay you for sharing your knowledge with them.

Here are some ways you can use your book as a springboard for creating other paid products and services. The more different ideas you develop, the more income earning potential you will have.

Compile the articles you’ve written into an e-book or a special report and sell it. Because a digital book costs so little to produce, you can set it at a much lower price than your book.

Create a paid membership site. Use a membership program like Wishlist or Ning to set up a community that people can pay to join and access your expertise as needed.

Offer paid teleseminars and webinars. If you’ve been offering free teleseminars and events, it may be time to add some extra value and start charging for them. Or you can record your free sessions and sell the recordings and transcripts.

Become a paid consultant. Whatever your area of expertise, you can probably hire out your experience on a consulting basis.

If you promote your book consistently, and work at developing new income opportunities, you can become a well-known author and earn a good income from your writing.

How to Create a Moneymaking Machine From an Old Book!

You may have heard the stories and they are really true! Enterprising people have come across inspiring books in used bookstores that you subsequently determine to be in the public domain and therefore, free for you to use as you please. Your Home Publishing business can provide a worthwhile and lucrative income from public domains works but in order to make your products available online, you need to digitize the product. Your finished product can be delivered in PDF format (Portable Document Format) and most computers these days have the software built in to do this. So how to digitize the hard copy public domain material you discover? There are a variety of ways you can do this.

Scan the Entire Book into Your Computer

If you have a scanner and the time you may want to scan the entire book into your computer, especially if you will be working with either the entire book or large chunks of it. You could use a software program like TextBridge which will enable you to edit the text word processor style after scanning. Since you can do anything you want with it, you could republish the entire book in a digital format and add either affiliate links or links back to your websites. If you don’t have a quality scanner or are pressed for time, you may want to outsource this all important task. It could cost you as much as two or three hundred dollars but it will be well worth it when you are able to sell the finished product.

Even if you only plan to create smaller projects from the book, like articles or blog posts, you’ll get frustrated working with a book in its physical state. Whereas there’s nothing better than curling up with a good book, trying to find the page the information you want is on after a few tries will get old, especially when you can do a simple word or phrase search when it is in its digital format. So if you find an old book that is in the public domain that you can create new products from, plan on scanning it or having it scanned. It will be well worth the cost and effort. By the way, I mentioned blog posts earlier. Having a blog linked to your sales page is crucial if you want to maximize the potential of your product. You can place extracts of your digital product on your blog as a taster for visitors which will encourage them to link to your sales page and buy your ebook.

There Is So Much You Can Do With Your Digital Product

Now, you can create your own customized product and add value to the material by including your own observations and insights into the subject. No more flipping back and forth through the pages to find exactly what you are looking for. Now you can easily locate, mark, and move text to suit your needs. So now you can easily create articles, blog posts, e-courses, ebooks and more from your digitized book.

Create A Business Plan

It’s important that you have a business plan! I always find it helpful to work from a ‘to do’ list and often use ‘mindmaps’ to visualize where I am going with my product from conception and research to editing and producing your product. Your business plan should also outline very clearly how you intend to promote your product on the internet. Remember, you won’t be earning any money during the time that you are creating your new product so it is important that you develop a plan and a time line that will work with your budget. That’s because you could literally spend months creating different products from just one book, especially if you are doing all the work yourself so it is important to know exactly where you are going with this project.

If all you plan to do for instance is submit articles to article directories or make blog posts, you can do that in a relatively short amount of time. But if you plan to republish the entire book in a digital format, complete with links, you are undertaking quite a project! You’ll need to update the language, check the facts, and do keyword research as well. Since this could take quite a while, you may have to work on this as a special project, working around the time you spend earning money on other projects, depending on your budget. That is why it is so important that you make a plan to begin with before you get bogged down in your public domain book and look up and realize you haven’t earned any money for the past month! With careful planning, though, you can turn your public domain project into a real moneymaker!